“Hints” Dixons Carphone Warehouse

Cannes Lion June 2016
Silver Winner Creative Idea > Data Driven Targeting

The Hints” campaign truly tapped into the national consciousness.
Developed around the insight that 66% of Brits receive unwanted Christmas gifts (but many are too polite to say!), the campaign humorously exploited this behaviour to reassure the public that they could avoid disappointment by shopping at Curry’s PC World.

The mass…

TEAM; Posterscope / Blue449 / Liveposter

Pimm’s “Grab a seat”

Cannes Lion June 2016
Cannes Lion Silver Winner for Media > Digital & Social > Use of New Technology

Real-time data gave consumer’s more informed choices and boosted sales of Pimms.

The Pimms ‘Grab a Seat’ campaign showed how live data can be used to serve up campaigns that are rewarding for consumers and brands alike. By installing our own set of sensors in a number of pubs we were able to know the approximate…

“Hints” Dixons Carphone Warehouse

Clear Channel Awards 2016
Winner: Dixons, Curry’s PC World Spare the Act

The Spare the Act campaign truly tapped into the national consciousness.
Developed around the insight that 66% of Brits receive unwanted Christmas gifts (but many are too polite to say!), the campaign humorously exploited this behaviour to reassure the public that they could avoid disappointment by shopping at Curry’s PC…
TEAM: Posterscope / Blue449 / Liveposter

Camelot, Always on OOH

Clear Channel Awards May 2016
Winner: Best use of continuity and long-term brand-building
Posterscope / Vizeum / Liveposter

Since its launch in 1997, Camelot has used OOH every month, every year, growing with the medium and leveraging new developments. OOH has contributed to Camelot’s most successful year in history! By cleverly utilising static formats and embracing digital, Camelot has been able to build excitement and create a real sense of urgency around new game…
TEAM: Camelot, Posterscope, Liveposter

GRAB A SEAT! IT’S PIMM’S O’CLOCK

HIGHLY COMMENDED: Campaign Media Awards  2015

TEAM: Diageo, Pimm’s, Posterscope, Carat, Liveposter

 

EuroStar

Runner Up Ocean Outdoor Awards 2015

Working with Posterscope and Eurostar or entry for this years awards was shortlisted and placed runner up at this years Ocean Awards giving Eurostart a £50000 media spend. The Campaign will use use realtime data to maps travellers stress and sentiment with adverts automatically scheduled to appear when traveller pass the Two Towers West on their way to Heathrow just as they are feeling stress. We’ll be monitoring road speed, flight…

HIVE Journey Moments

Best Digital Campaign winner : Creative Out of home awards (COOH), The Drum, 2015

TEAM: Hive by British Gas, Posterscope, Carat, Liveposter
This dynamic campaign for British Gas/Hive promotes the service of being able to control your central heating at home via your mobile phone. The campaign utilises multiple data sets to trigger and target content to multiple media environments and networks. Train, bus, flight and weather data is being used to create super relevant creative executions. Shown live on digital OOH screens throughout…

Sport England

Best use of Mobile; This Girl Can – Sports England Creative Out of Home Awards (COOH),  2015

To support Sport England’s ‘This Girl Can’ campaign, Liveposter built a dynamic DOOH poster that displays user generated imagery received from a dedicated web app. The content is from ‘local’ audiences, and contributors are notified when their images appear on the M-Vision and Mall D6 screens. 
Each poster demonstrates copy relevant to its location. Audiences are able to send their imagery via the app and…

TEAM:FCB Inferno, Cara, Liveposter

Coca-Cola

Outdoor Planning Awards | 1st Place, Best Use of Continuity in Outdoor, Clear Channel & Brand Republic  2014

‘#Shareacoke’ for Coca-Cola by LIVEPOSTER, Posterscope, Vizeum and MediaCom.
Coca-Cola developed a unique promotion to reignite the nation’s passion for the brand: The iconic logo on products was to be replaced with the UKs most popular names. To support the promotion, the campaign had to deliver scale but with relevant personalisation and an emotional connection by encouraging consumers to #Shareacoke with the people…

TEAM:FCB Inferno, Cara, Liveposter

Creative Review : Ad of the Week: Tate Britain, Welcome To London, June 2014

Posters are getting interesting. We’ve recently seen brilliant responsive digital posters for BA and Swedish haircare firm Apotek Hjärtat, and now Tate Britain has launched an ad campaign which features different combinations of images and text depending on the time of day, the weather and even the presence of a full moon. The work, created by Liveposter, is our Ad of the Week…

Tate Britain
“The Art of Outdoor” 1st Prize, OCEAN Awards in Association with BrandRepublic 2012

Prize : £100,000 Media spend
Agency: Liveposter in collaboration with Posterscope & Total Media
URL: http://www.oceanoutdoor.com/digital-competition/2013-winners/

The concept is a data driven campaign producing hundreds of unique executions, promoting Tate Britain to commuters, overseas & corporate visitors and commuters using Ocean’s Two Towers sites to…